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The New York Department of Transportation has launched a new ad campaign for New York City drivers. The ads are targeting those who may be guilty of reckless driving and feature images of New York residents holding photos of their loved ones while standing in the locations where they lost their lives. The first of two ads released in the campaign is of a man from the Bronx whose 42-year-old fiancee died in 2009 after being struck by a speeding car while walking in a crosswalk; the second is of a mother from Queens who lost her 14-year-old son in 2005 as he rode a bicycle in the Rockaways on Shore Front Parkway. Had he survived, he would soon be celebrating his 23rd birthday.

The intent of the ads is to drive home the point that those killed by reckless and impaired drivers are not simply statistics. They are children and adults with loved ones and families who, years after their deaths, desperately miss their presence in their lives. Another campaign focusing on not driving drunk will soon go live as well.

The New York City Department of Motor Vehicles released statistics from 2012 that indicate 48 pedestrians were killed by those convicted of distracted driving. Another 59 died at the hands of those who were speeding, and 34 more from drivers who failed to yield the right of way to pedestrians.

The ads will be on billboards and bus shelters in parts of town where there are high rates of reckless driving. There will also be ads popping up on social media and on the radio.

No one wants to bear the guilt of taking a life in addition to facing jail time, fees and loss of driving privileges. Should you cause an accident that results in the death or serious injury of another, your best course of action is to retain competent, experienced counsel who can attempt to mitigate the charges you face and support you throughout the court proceedings.

Source:, "NYC ads target reckless drivers with tragic images" Rebecca Harshbarger, Dec. 17, 2013

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